Questions Every Window & Door Company Asks Before Getting Started
Straight answers on pricing, timelines, what to expect, and how we're different from the agencies you've already tried.
If your question isn't here, book a demo call and ask us directly. Thirty minutes, no pitch deck.
- Flat Fees, No Percentage of Ad Spend
- Every Lead Tracked to the Sold Job
- One Installer Per Market
What It Costs and How Billing Works
How much does this cost?
Service fees range from $1,000 to $4,500 per month depending on scope: SEO, Google Ads, Facebook Ads or the full-service program. Ad spend is paid directly to Google and Meta on top of that; plan on $1,500 to $2,500 per month per paid channel.
Here's the number that matters: at roughly $700 to $1,450 in marketing cost per sold job against an $8,000 to $15,000+ ticket, this isn't a cost. It's the highest-ROI investment in your business.
If you would rather buy leads than fund a program, our pay-per-lead program sells exclusive leads with no monthly fee: Premium exclusive leads at $150 per lead (30-lead minimum) or Standard exclusive leads at $90 per lead (50-lead minimum), with credits for bad leads.
What's the minimum budget to get started?
The minimum ad spend is $1,500 per month per channel, paid directly to Google or Meta, on top of the service fee for that channel. That is the floor at which a campaign gets enough data to optimize. On the demo call we'll recommend the right channel mix for your market and goals.
Is there a contract?
Single-service programs, such as Facebook Ads only or Google Ads only, have no long-term contract: they run month-to-month. Multi-service programs run on a 6-month agreement, then month-to-month with 30 days' notice to cancel. The exact term, notice period and pause rules are written into your service agreement before anything starts. We don't lock you in; clients stay because the numbers work.
Do you charge a percentage of ad spend?
No. Our fee is flat. Your ad spend goes directly to the platforms, in your own ad accounts. We don't make more when you spend more; we make more when you stay longer because the results are working.
What to Expect and When
How fast will I see results?
- Paid traffic (Google Ads, Facebook, LSA): leads can start within the first 1 to 2 weeks.
- SEO: rankings start improving in 30 to 60 days. Real organic lead volume kicks in at 3 to 6 months and compounds from there.
You get both from day one: paid for immediate leads, SEO for compounding long-term growth.
What kind of results can I expect?
Every market is different, but here's what we see across our portfolio:
- Cost per lead: $30 to $150 depending on channel and market
- About 10 leads per sold job (30% show rate times 35% close rate)
- Marketing cost per sold job: about $700 to $1,450
- Average ticket: $8,000 to $15,000+
The full numbers are on our case studies page.
Do you guarantee results?
We don't promise a fixed number of leads or #1 rankings; anyone who does is guessing. What we commit to is return on your investment: every lead is tracked to the sold job, we report cost per appointment and cost per sold job every month, and we keep optimizing, or move budget between channels, until the math works. We can't guarantee sold jobs, because that depends on your sales team, but we can guarantee the system and the visibility to judge it. Any specific commitment we make is written into your service agreement.
How do you track results?
Every lead is tracked from first click to sold job: lead source, CRM, disposition, appointment, sale. You see exactly what each channel produced and what each sold job cost. No vanity metrics. The CRM and automation program is what makes that possible.
Why Window & Door Companies Trust Us
I've been burned by agencies before. Why should I trust you?
Most window companies have been burned. Here's what's different:
- We only do windows and doors. No learning curve at your expense.
- We track to sold jobs. Not clicks, not impressions, not "brand awareness."
- Market exclusivity. We never work with your competitor.
- Flat fees, no percentage of ad spend. We make more when you stay, not when you spend.
- Real case studies with real numbers. Not promises, proof.
What makes you different from other marketing agencies?
Three things. (1) We've done this for 6+ years in one niche; we know your business. (2) One installer per market; we never work with your competitor. (3) Full service under one roof: website, SEO, ads, CRM and follow-up, with no piecemeal vendors.
Are you Google certified?
Yes. Our team is Google Ads certified, and we run Google Search, Local Services Ads and Google Business Profile campaigns for window and door companies every day. See the Google Ads and LSA pages for how we run them.
Onboarding, Access and Communication
What does the onboarding process look like?
- Demo call. We learn about your business, goals and market, and show you what we'd do.
- Onboarding call. Once you sign, we map your sales process, collect access and assets, and set the plan.
- Setup (weeks 1 to 2). Accounts, tracking, CRM, landing pages, creative.
- Launch call (week 2). We walk you through everything, campaigns go live, leads start flowing.
- Optimize (ongoing). Weekly adjustments, biweekly check-ins, monthly reports.
Do I need to give you access to my ad accounts?
Yes. We'll need access to your Google Ads, Facebook/Meta Ads and Google Analytics accounts. If you don't have them, we'll set them up. You own everything: if you ever leave, all accounts and data stay yours.
How often do we communicate?
Biweekly check-in calls (15 to 30 minutes), monthly performance reports, and you can reach us anytime by email, phone or text. We're not the agency that disappears after signup.
Do you build websites?
Yes. A converting website is step one of the Digital Dominance Method. We design, build and maintain WordPress sites optimized for window and door companies. If you already have a site, we'll audit it and optimize or rebuild as needed. See the website design page.
Lead Vendors, In-House Hires and Single Channels
Why not just use Angi, HomeAdvisor or Modernize?
Shared leads get sold to 3 to 5 competitors. You're racing to the bottom on price, the homeowner doesn't know your brand, and the lead vendor owns the customer. With us, every lead is exclusive to you, branded as your company, and goes into your CRM. If you'd rather buy leads than run a program, our pay-per-lead program sells exclusive leads, not shared ones.
Why not hire someone in-house?
You can, and we work great alongside in-house marketers. They handle day-to-day and give us direction; we bring the niche system, the tested ads and the technology stack. One in-house person can't be an SEO specialist, PPC expert, Facebook advertiser, web designer and CRM admin at the same time.
Can I keep my current agency and just try you on one channel?
Yes. We've done it many times, and a number of our clients started with one channel and moved everything over once they saw the numbers. Just know that our system works best, and costs you less, when everything runs together: SEO, ads, CRM and follow-up. That's how we track cost per sold job across the full funnel. One channel on its own usually produces weaker results.
Ask Us on a Free Demo Call
No pressure, no pitch. Just a conversation about your market and what's possible.
Or score your own marketing first with the free 40-point marketing scorecard.