Free scorecard · 5 minutes · Instant score

Score Your Marketing Out of 40 and See Exactly What's Costing You Estimates

The 40-point scorecard window & door companies use to find out what's actually missing from their marketing, before they hand another agency $10,000 a month to guess.

  • Why your Google Business Profile may be invisible to homeowners searching in your own service area, and the settings that fix it.
  • The one offer that consistently beats “Free Estimate” in window & door ads, and why most agencies never test it.
  • How to tell in 5 minutes whether your agency is running you the same generic campaign they run for plumbers and roofers.

40 checkpoints across 7 areas. You score yourself, you get the number, and you see every gap listed out.

Get Your Free 40-Point Scorecard

No sales call required to get it. We won't share your info.

Where does your marketing stand right now?

Every window & door company we look at lands in one of three places. Before you even download it, you probably already know which one is you.

32-40 in place

You're ahead of most window & door companies.

The foundation is there. Growth now comes from scaling what works and cutting the channels that don't. That means knowing cost per sold job by channel, not adding tactics.

20-31 in place

Solid foundation, and the gaps are costing you every month.

Enough to compete, not enough to dominate. Most of what's missing is fixable in weeks, but only once you know which items they are.

Under 20 in place

You're leaving serious revenue on the table.

More than half of what should be working isn't, and you're probably paying someone monthly for a fraction of the system.

Not sure which one you are? Fill out the form above and score yourself in 5 minutes.

What the 40 checkpoints cover

Not marketing theory. The specific things that either exist in your business or don't. Every one of them either produces in-home estimates or quietly wastes your budget.

6checks
Google Maps & reviews: the profile, the categories, and whether you have more reviews than the company ranking above you
7checks
Website SEO: service pages, sub-city pages, brand pages, and whether any of it is duplicated content
6checks
Website conversion: real photos, tap-to-call, two-way text, and mobile load speed
5checks
Tracking & ROI: call tracking, GA4, and whether your CRM ties every lead to the revenue it produced
5checks
Follow-up & automation: the 5-minute response, and the 5 to 7 touches that book the estimate
8checks
Paid advertising: LSA, Google Ads structure, Performance Max, retargeting, and Meta offers that aren't “free estimate”
3checks
Social presence: claimed profiles, real job content, and consistency someone actually owns
40total
Your score, your gap list, and what to fix first, on screen the moment you finish.

Who this is for

Built for residential window & door companies doing $3M-$10M+ that are already spending real money on marketing and want to know exactly what's missing, not another agency pitch.

You have a sales team that can run the appointments you book
You've been burned by a generic agency or a shared-lead vendor
You judge marketing by cost per sold job, not clicks
You want one partner for SEO, Maps, Google Ads, LSA and Meta, not five

These are the same 40 checkpoints we run for our own clients.

6+ years, 20+ states, one installer per market. From independent contractors to Andersen dealers, Renewal by Andersen, and Universal Windows Direct franchises.

See how these elements worked for Universal Windows Direct of Central Texas →

Score yourself first. Then let's talk about the gaps.

Take the scorecard, get your number, and if you want a second set of eyes on your own market, book a strategy session. 30 minutes, no pitch deck.