Automated Requests Triggered by Install Completion
The request goes out when satisfaction is highest, not weeks later when the moment has passed.
Reputation & Review Management
Reputation & Review Management for Window & Door Companies
Become the obvious choice. A homeowner is letting a stranger into their house for a five-figure job. Before they call you, they read your reviews. That's the whole decision, and most window companies leave it to chance.
Windows & Doors Marketing Pros turns reviews into a system: automated requests after every install, a professional response to every review, a volume target set against the competitors ranking above you, and reviews put to work on your website, your ads and your Maps profile.
Book a Demo Call
Every review from a real customer. Never fake.
- Automated Requests After Every Install
- Every Review Answered
- Benchmarked Against Your Local Competitors
The problem
Your Reviews Are Deciding Jobs Before You Ever Get the Call
Reviews do two jobs at once: they're a direct local ranking factor, and they're the last trust check before a homeowner picks up the phone. Losing on reviews means losing twice. What we typically find:
Fewer reviews than the company ranking above you on MapsThe single clearest reason they outrank you.
Great work, no reviews to show for itHappy customers never asked, or asked once by text and forgotten.
Reviews from 2022 as the most recentRecency signals whether a business is still active and still good.
One bad review sitting there with no responseWhich reads far worse than the review itself.
Reviews only on GoogleNothing on Facebook, BBB, or the industry directories homeowners also check.
No systemReview generation depends on whoever remembers, which means it stops.
Your installers are doing excellent work. If it isn't visible online, it isn't winning you the next job.
Want to See How Your Reviews Stack Up Against the Companies Above You?
Book a Demo Call
Our approach
Reviews Generated Systematically, Not Occasionally
Timing and Wording That Actually Work
Text first because response rates are far higher than email, with a specific ask rather than a generic "leave us a review."
A Volume Target, Not a Vague Goal
We track your review count against the specific competitors ranking above you in each city and work to pass them.
Every Review Responded To
Positive reviews thanked, negatives handled professionally. Response rate is visible to every future customer and factors into local ranking.
Negative Review Protocol
A real process: respond publicly, resolve privately, and where a review violates platform policy, pursue removal. We don't hide them, we handle them.
Reviews Spread Across the Platforms That Matter
Google first, then Facebook, BBB and the home improvement directories your buyers check.
Reviews Put to Work
Pulled onto your website, your landing pages, your ad creative and your Maps profile. A review that only lives on Google is doing a fraction of its job.
- Install Completed
- Text Request, One-Tap Link
- Review Posted
- Response Published
- Review Reused on Site, Ads and Maps
Deliverables
What's Included
Review Generation
- Automated post-install review request sequences by text and email
- Request timing optimized for response rate
- Direct-link flow so leaving a review takes one tap
- Follow-up for non-responders
- Multi-platform distribution: Google, Facebook, BBB, industry directories
Monitoring & Response
- Monitoring across all review platforms
- Professional response to every review, positive and negative
- Alerts to you on anything requiring your attention
- Negative review resolution process and removal requests where policy is violated
Reporting & Benchmarking
- Review volume, velocity and average rating tracked monthly
- Competitor review benchmarking by city
- Progress toward passing the companies ranking above you
Putting Reviews to Work
- Review feeds and testimonial sections on your website
- Reviews integrated into landing pages and ad creative
- Highlighted reviews posted to your Google Business Profile
Why it compounds
The Cheapest Durable Moat Available to a Local Contractor
Reviews are one of the few marketing assets that don't reset each month.
A company with 200 reviews and a steady stream of new ones has an advantage that a competitor cannot buy their way past quickly. It takes them years of good work to catch up. That advantage feeds directly into three other things you're already paying for:
Maps Rankings
Review volume relative to local competitors is a direct ranking factor in the map pack. More reviews, higher position, more calls. See our Google Business Profile service.
Local Services Ads Performance
Your rating and review count show on the LSA card itself, so they decide whether a homeowner taps your listing or the one next to it. See our LSA service.
Conversion Rate on Every Ad
Real reviews in the ad creative and on the landing page raise the conversion rate of every Google and Facebook campaign you run.
Why us
Why Window & Door Companies Run Reviews Through Us
Automated Through Your CRM
It runs whether anyone remembers or not. See how the CRM works.
Benchmarked Against Real Competitors
Your actual local competitors, not a generic industry average.
One Installer Per Market
We're not building the review moat for the company across town.
Connected to Everything Else We Run
Maps, LSA, ads and website. Managed as one program.
FAQ
Frequently Asked Questions
How many reviews do I need?
More than whoever ranks above you on Maps in each city you serve. We'll pull those numbers and set the target from reality, not a round number.
Can you remove a bad review?
Only if it violates the platform's policies: fake, spam, off-topic, or from someone who was never a customer. Those we pursue. A legitimate negative review can't be removed, and the right move is a professional public response, which often reads better to future customers than an unblemished profile.
Is a 5.0 rating the goal?
No. A 4.7 with 180 reviews outperforms a 5.0 with 12, both in ranking and in credibility. A perfect score with low volume reads as suspicious.
Will asking for reviews annoy my customers?
Handled correctly, no. One well-timed text after a completed install with a one-tap link, and a single follow-up. The people who loved the work are usually glad to be asked.
Do you write fake reviews?
No. Never. It violates platform policy, it's detectable, and it puts your profile at risk of suspension. Every review comes from a real customer.
Which review platforms do you cover?
Google first, because it drives the map pack and most homeowner decisions. Then Facebook, BBB and the home improvement directories your buyers check. Requests are distributed across them so your profile isn't strong in one place and empty everywhere else.
How is this different from Google Business Profile management?
They overlap on purpose. Reviews are a Maps ranking factor, so review generation is part of our Google Business Profile program. This page covers the full reputation system: every platform, every response, benchmarking against competitors, and putting the reviews to work in your website and ads.
Next step
Let's Compare You to Your Competitors
Thirty minutes. We'll pull your review count and rating against the companies ranking above you in each city you serve, and show you the gap. No pitch deck.
Or take the free 40-point marketing scorecard. Reviews and Maps are the first section.