Offer-Driven Creative
We test financing offers, whole-home bundles, seasonal deals, and urgency-based hooks. We know what converts because we've tested across dozens of window companies. Creative is built from your real jobs, not stock assets.
Facebook & Instagram Ads
Facebook Ads for Window & Door Companies
Fill your pipeline with exclusive leads. Facebook is one of the quickest, cheapest lead sources for window companies, when it's done right. We've been running Facebook campaigns for window installers for 6+ years. Here's what "done right" looks like.
Paid social is where you create demand instead of waiting for it. Nobody wakes up planning to search for windows. But a homeowner who has been putting off drafty, failing windows for two years will respond to the right offer in front of them. Windows & Doors Marketing Pros builds that offer, the targeting behind it, and the follow-up system that turns the lead into a booked estimate.
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Exclusive leads. One installer per market.
- Exclusive Leads, One Installer Per Market
- 6+ Years Running Window & Door Campaigns
- $30 to $100 Per Lead
The problem
Why "Facebook Doesn't Work for Windows" Is Usually a Setup Problem
You've probably tried Facebook ads, or someone told you they "don't work for windows." Here's what actually happens:
No offer strategyGeneric "Get a free quote" ads don't cut it. Window buyers need financing offers, whole-home pricing, or seasonal deals to take action.
No follow-up systemFacebook leads go cold in minutes, not hours. Without 5-minute auto follow-up, you lose 80%+ of leads before you call.
Wrong targetingAgencies target "homeowners" and call it a day. We layer income, home value, homeownership, and behavioral signals specific to replacement buyers.
No tracking past the leadYou get a spreadsheet of names but no idea which ones turned into appointments or sold jobs.
Facebook ads work incredibly well for window companies when the offer, targeting, and follow-up system are built for this industry. That's what we do.
Already Running Facebook Ads? We'll Tell You What's Broken.
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What makes it work
The Offer Is the Mechanism
"Free estimate" is not an offer; every competitor says it. What works is a specific, financed, time-bound offer that makes the decision feel affordable. We know which ones convert because we test them across every client in the portfolio: when one wins, everybody gets it.
Financing Offers
Low monthly payment and no-interest offers that make a whole-house replacement feel affordable.
Whole-Home Bundles
Whole-home pricing and window-count packages that pull the buyer toward the bigger job.
Seasonal Deals
Offers tied to the season, the weather, or the install calendar, so the ad has a reason to exist right now.
Urgency Hooks
Deadlines and limited slots that turn "someday" into a quote request this week.
Our approach
How We Run Facebook Ads for Window & Door Companies
Homeowner Targeting
Income, home value, homeownership status, and in-market signals. Not just "interested in home improvement."
5-Minute Auto Follow-Up
Leads hit your CRM instantly. Automated text and email fire within 5 minutes. By the time you call, they've already heard from you.
Market Exclusivity
When we find a winning ad or offer with one client, every client gets it, except your competitor. You benefit from our entire portfolio's testing.
Full-Funnel Tracking
Facebook lead to CRM to disposition to sold job. You see cost per lead, cost per appointment, and cost per sale.
- Facebook Lead
- CRM
- 5-Minute Follow-Up
- Booked Estimate
- Sold Job
Deliverables
What's Included
Strategy & Creative
- Campaign strategy, setup, and ongoing management
- Ad creative development (images, videos, carousels)
- Offer strategy and A/B testing
- Creative refresh when ads fatigue
Targeting & Lead Capture
- Audience building and optimization
- Lead form design and optimization
- Retargeting campaigns (website visitors, engaged leads)
Follow-Up & Reporting
- CRM integration with auto follow-up sequences
- Monthly reporting (leads, appointments, cost per sold job)
- Disposition tracking so spend follows what actually sells
Proof
Results From Window Companies Running Facebook With Us
Anonymized client results. The full stories are on our case studies page.
$360K in sales
In about 4 months, Facebook and Google combined
$40,000+ sale
From one Facebook lead
$111K in one month
At about 7% marketing cost
$30 to $100
Average cost per lead (varies by market and season)
"I can directly attribute multiple deals from Facebook, from Google."
Window company owner, Windows & Doors Marketing Pros client
See the Ads, the Offers and the Numbers
See All Case Studies
Same ad account, same budget
Instagram and Retargeting Run Alongside
Instagram works on visual proof. Before-and-afters, full-home transformations, and install-day content perform well and reach a slightly younger homeowner segment that Facebook alone misses. Campaigns run alongside Facebook through the same ad account and budget, with placement optimized by performance.
Retargeting
Most homeowners visit your site, don't convert, and disappear. Retargeting brings them back: a reminder of the offer they were already considering, at a fraction of the cost of the first visit. It's one of the least expensive lead sources available and most window companies don't run it at all.
Investment
What Facebook Ads Cost for Window & Door Companies
Two transparent costs, and only one of them is ours.
Management
Facebook Ads management starts at $1,500 per month and is included in our full-service programs, which run $1,500 to $4,500 per month depending on channels, market size and creative volume. Strategy, creative, targeting, lead forms, CRM follow-up and reporting are all part of the program.
Ad Spend
Paid directly to Meta. Plan on a minimum of $1,500 to $2,500 per month to get enough lead volume to test offers and gather real conversion data. There is no cap; spend scales with the volume your crews can handle. Most campaigns start producing leads within the first week.
Is Facebook the cheapest lead source for a window company?
Often, yes. At $30 to $100 per lead, Facebook is usually the cheapest lead source and the fastest to scale. Combined with CRM follow-up, it's the channel that fills your pipeline while SEO builds.
Want to Know What Facebook Leads Would Cost in Your Market?
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FAQ
Frequently Asked Questions
How much do Facebook leads cost for window companies?
Across our clients, Facebook leads for window and door replacement typically cost $30 to $100 each, depending on the market, the season and the offer. That is the ad cost paid to Meta. Management starts at $1,500 per month and is included in our full-service programs.
How fast will we see leads?
Campaigns are usually live within a week of kickoff, and the first leads typically arrive within the first few days after launch. Unlike SEO, Facebook produces volume almost immediately; the work after launch is improving lead quality and cost.
Are the leads exclusive?
Yes. The ads run under your company's name in your territory, the homeowner responds to your offer, and the lead goes to you and nobody else. We work with one installer per market.
Do you use Facebook lead forms or landing pages?
Both. Instant lead forms produce volume at the lowest cost; landing pages produce fewer, better-qualified leads. We run and test both and let the cost per booked estimate decide the mix.
What offers actually work for window and door companies?
Financing offers, whole-home bundles, seasonal deals and urgency-based hooks. "Free estimate" on its own does not work, because every competitor says it. We test offers across the whole client portfolio and roll the winners out to every client.
What happens to the lead after the form is submitted?
It lands in your CRM instantly, an automated text and email fire within 5 minutes, and a follow-up sequence runs until the homeowner books or opts out. You tell us which leads turned into appointments and sold jobs, and we optimize the campaign toward those.
Can I buy Facebook leads instead of running my own campaign?
Yes. If you would rather buy the output than fund an ad account and pay management, our pay-per-lead program sells exclusive leads in batches with no contract.
Next step
Facebook Works for Window Companies. Let Us Prove It.
Book a free demo call and we'll show you the ads, the offers, and the numbers from companies just like yours.
Already running ads? Bring your account and we'll audit the offer, the targeting and the follow-up on the call.