When it comes to running window and door companies, it’s important to have a strong online presence.
Not only does this allow customers to easily find and contact you, but it also helps with search engine optimization (SEO) – which ultimately leads to more visibility, more leads, and more sales.
However, SEO can be tricky, especially for small business owners who may not have a lot of experience with it. In this blog post, we’re going to dive into seven common mistakes that window and door companies make when it comes to SEO, and how to avoid them.
Window and Door Companies do not have a mobile-friendly website
One of the biggest mistakes that window and door companies make is not having a mobile-friendly website. With more and more people using their smartphones to search for products and services, it’s important that your website is optimized for mobile devices. This means that your website should be easy to navigate, with text and images that are easy to read on small screens.
Not using keywords in your content
Another common mistake that window and door companies make is not using keywords in their content. Keywords are the words and phrases that people use to search for your products and services. By including these keywords in your website content, blog posts, and meta tags, you can help search engines understand what your business is about, and make it more likely that your website will show up in search results.
Window and Door Companies do not have a blog
Many window and door companies don’t have a blog, which is a big mistake. Blogging is a great way to create fresh, engaging content that can help your business rank higher in search results. By sharing information about your products and services, industry news, and company updates, you can help establish yourself as an authority in your field.
Not using social media
Another common mistake that window and door companies make is not using social media. Social media platforms like Facebook, Twitter, and Instagram are powerful tools that can help you connect with customers, share information about your products and services, and build brand awareness. By sharing engaging content on social media, you can help drive traffic to your website and increase your visibility in search results.
Not having a Google My Business listing
Another mistake that window and door companies make is not having a Google My Business listing. This is a free listing that allows your business to appear in Google Maps and Google search results. By creating a listing and including your business information, such as your hours of operation, website, and contact information, you can help customers find you more easily, and help search engines understand your business better.
Window and Door Companies do not optimize images and videos
Many window and door companies don’t optimize their images and videos, which is another mistake. By optimizing images and videos, you can help search engines understand what they’re about and make them more likely to show up in search results. This includes using descriptive file names, alt tags, and captions to describe the content, and making sure that the files are properly compressed for faster loading.
Not getting backlinks
Finally, window and door companies often don’t get enough backlinks, which is another mistake. Backlinks are links from other websites to your own. They can be from other businesses, media outlets, and industry leaders. These links help establish your website’s authority and improve search engine rankings. The more reputable the site links to you, the better.
Next steps for Window and Door companies
Overall, the window and door industry can be highly competitive, which makes SEO even more crucial for small business owners. By avoiding these common mistakes, such as not having a mobile-friendly website, not using keywords, not having a blog, not using social media, not having a Google My Business listing, not optimizing images and videos, and not getting backlinks, you can help your window and door company to stand out in search results and ultimately increase your online visibility and sales.
By implementing these tips, you can help establish your business as a reputable and valuable resource for customers looking for window and door products and services. Keep in mind that SEO is a continuous process that requires patience, hard work, and consistency to achieve success. Stay on top of the game. Update your website, blog, and social media content regularly. Analyze your analytics to track your progress.